BARTCO’s involvement at London 2012 showcased the scalability, reliability, and innovation behind our ITS solutions—paving the way for international expansion and reinforcing our commitment to supporting complex, high-stakes operations around the world.
Challenge: Delivering Seamless Transport Management for a Global Event
The London 2012 Olympic and Paralympic Games presented one of the most complex logistical and traffic management challenges in modern UK history. With millions of visitors, thousands of athletes, and extensive security protocols, ensuring the safe and efficient movement of people and vehicles was paramount. The organisers required a reliable, flexible, and intelligent transport solution capable of real-time communication and rapid deployment.
Solution: BARTCO’s Intelligent Transport Systems in Action
BARTCO, along with sister company MVIS were entrusted with delivering critical ITS infrastructure to support the Games. Our team supplied and managed a comprehensive network of Portable Variable Message Signs (VMS) across key Olympic venues and transport corridors.
- Real-Time Traffic Communication: BARTCO’s VMS units provided live updates on road conditions, closures, diversions, and public transport information.
- Smart, Sustainable Technology: Solar-powered and trailer-mounted, the signs were designed for rapid relocation and minimal environmental impact—aligning perfectly with the sustainability goals of London 2012.
- Seamless Integration: Our systems were integrated with Transport for London (TfL) and LOCOG operations, enabling instant updates and centralised control.
- Reliable Performance: Throughout the Games, BARTCO’s equipment delivered consistent, reliable performance under the pressure of one of the world’s most high-profile events.
Results: A Gold Medal -Standard Outcome
- Successfully supported the safe and smooth flow of people and vehicles across multiple Olympic sites.
- Enabled authorities to adapt to real-time developments with ease and efficiency.
- Played a key role in the overall operational success of the Games’ transport and logistics efforts.
- Cemented our reputation as a trusted leader in the ITS industry.